Marketing the Olympics

How to finance the Olympic marketing ?

ugousset — Sun, 09 Apr 2006 16:46:57 +0000

The movement of the Olympic Games is universal and around the world, so to promote and organize the event it is important to have a huge budget. On the one hand they have a lot of sources of revenue such as:

broadcast rights
sponsorship
ticketing
licensing
others revenues

All those revenues represent us$ 4,215.5 million which is divided as follow:

Test you !!

ugousset — Sun, 09 Apr 2006 16:26:44 +0000

All people know the Olympic Games but do you know your knowledges and your habits of the Olympic Games ? Do you know the sport history of your country ? If you want to test your knowledges click here

ugousset — Sun, 09 Apr 2006 16:13:43 +0000

Introduction and purposes of the Olympic marketing

ugousset — Wed, 15 Mar 2006 22:01:03 +0000

The Olympic Movement was founded in 1984, since the creation they have to be coordinate with the memberships and the partnerships. This is in these circumstances that the Olympic marketing was created.

This type of marketing has diferents purposes:

To promote and endure the Olympic games throughout the world
To protect the image and the special character of all the sports represented in the Olympic games
To guarantee the financial stability
To control all the financial movements among all the institutions engaged in the Olympic Mouvement
To enable all the world have the possibility to watch the Olympic games
To reduce the unfair and illegal marketing of the Olympic Mouvement

To have more informations about this topic cleak here

A pause of history…

ugousset — Tue, 14 Mar 2006 10:11:45 +0000

According to historical records, the first ancient Olympic Games can be traced back to 776 BC. They were dedicated to the Olympian gods and were staged on the ancient plains of Olympia. View video about this topic

“Since 1896,The Games have always brought people together in peace to respect universal moral principles. Moreover the upcoming Games will feature athletes from all over the world and help promote the Olympic spirit” from the ICO website

Hello world!

ugousset — Tue, 14 Mar 2006 09:36:46 +0000

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