How to finance the Olympic marketing ?

The movement of the Olympic Games is universal and around the world, so to promote and organize the event it is important to have a huge budget. On the one hand they have a lot of sources of revenue such as:

• broadcast rights
• sponsorship
• ticketing
• licensing
• others revenues

All those revenues represent us$ 4,215.5 million which is divided as follow:

Test you !!

All people know the Olympic Games but do you know your knowledges and your habits of the Olympic Games ? Do you know the sport history of your country ? If you want to test your knowledges click here

Introduction and purposes of the Olympic marketing

The Olympic Movement was founded in 1984, since the creation they have to be coordinate with the memberships and the partnerships. This is in these circumstances that the Olympic marketing was created.

This type of marketing has diferents purposes:

• To promote and endure the Olympic games throughout the world
• To protect the image and the special character of all the sports represented in the Olympic games
• To guarantee the financial stability
• To control all the financial movements among all the institutions engaged in the Olympic Mouvement
• To enable all the world have the possibility to watch the Olympic games
• To reduce the unfair and illegal marketing of the Olympic Mouvement

To have more informations about this topic cleak here

A pause of history…

According to historical records, the first ancient Olympic Games can be traced back to 776 BC. They were dedicated to the Olympian gods and were staged on the ancient plains of Olympia. View video about this topic

“Since 1896,The Games have always brought people together in peace to respect universal moral principles. Moreover the upcoming Games will feature athletes from all over the world and help promote the Olympic spirit” from the ICO website

 

 

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